Are You Solving The Right Problem?

A mentor I once had—one of the clearest thinkers I’ve ever known—used to say: "Ask the wrong question, and you’re guaranteed to get the wrong answer - 100% of the time.”

Maybe you’ve changed the plan. Blamed the timing. Swapped the tools. Fired the team. Hired another coach. Maybe you’ve even turned it inward and asked, Is it me?

But no matter what you try, what you fix, or what you change— you always end up in the same place. Because you’ve been solving the wrong problem. Or framing the right one the wrong way.

This isn’t about better answers. It’s about better questions.

Let’s find the one worth answering.

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Are You Solving

The Right Problem?

Maybe you’ve changed the plan.

Blamed the timing.

Swapped the tools.

Fired the team.

Hired another coach.

Maybe you’ve even turned it inward and asked, "Is it me?"

But no matter what you try, what you fix, or what you change— you always end up right back in the same place. Because you’ve been solving the wrong problem.

Or framing the right one the wrong way.

This isn’t about better answers. It’s about better questions.

Let’s find the one worth answering. Book a free Strategic Discovery Session below.

Book Free 20- Minute Discovery

Are You Solving

The Right Problem?

Maybe you’ve changed the plan.

Blamed the timing.

Swapped the tools.

Fired the team.

Hired another coach.

Maybe you’ve even turned it inward and asked, "Is it me?" But no matter what you try, what you fix, or what you change— you always end up right back in the same place.

Because you’ve been solving the wrong problem.

Or framing the right one the wrong way.

This isn’t about better answers. It’s about better questions.

Let’s find the one worth answering. Book your free Strategic Discovery Session below.

Book Strategic Discovery Here

Are You Solving The Right Problem?

A mentor I once had—one of the clearest thinkers I’ve ever known—used to say: "Ask the wrong question, and you’re guaranteed to get the wrong answer - 100% of the time.”

Maybe you’ve changed the plan. Blamed the timing. Swapped the tools. Fired the team. Hired another coach. Maybe you’ve even turned it inward and asked, Is it me?

But no matter what you try, what you fix, or what you change— you always end up in the same place. Because you’ve been solving the wrong problem. Or framing the right one the wrong way.

This isn’t about better answers. It’s about better questions.

Let’s find the one worth answering.

Are You Solving The Right Problem?

A mentor I once had—one of the clearest thinkers I’ve ever known—used to say: "Ask the wrong question, and you’re guaranteed to get the wrong answer - 100% of the time.”

Maybe you’ve changed the plan. Blamed the timing. Swapped the tools. Fired the team. Hired another coach. Maybe you’ve even turned it inward and asked, Is it me?

But no matter what you try, what you fix, or what you change— you always end up in the same place. Because you’ve been solving the wrong problem. Or framing the right one the wrong way.

This isn’t about better answers. It’s about better questions.

Let’s find the one worth answering.

Are You Solving The Right Problem?

A mentor I once had—one of the clearest thinkers I’ve ever known—used to say: "Ask the wrong question, and you’re guaranteed to get the wrong answer - 100% of the time.”

Maybe you’ve changed the plan. Blamed the timing. Swapped the tools. Fired the team. Hired another coach. Maybe you’ve even turned it inward and asked, Is it me?

But no matter what you try, what you fix, or what you change— you always end up in the same place. Because you’ve been solving the wrong problem. Or framing the right one the wrong way.

This isn’t about better answers. It’s about better questions.

Let’s find the one worth answering.

"Ask the wrong question, and you’re guaranteed to get the wrong answer - 100% of the time.” ~ Alison Simpkins

Alison Simpkins

Founder & Strategist

Paradigm Intelligence

MEET THE FOUNDER & CEO

Hi. I'm Alison.

Most business problems aren’t execution problems — they’re diagnosis problems. Too often, we solve the wrong thing brilliantly and then wonder why nothing changes.

My job is to help people understand what they’re really dealing with before they waste more time, money, and energy on solutions that don’t work.

Drawing on my background in AI, business strategy, and communications, I work at the intersection of human and machine intelligence to surface what others miss and uncover opportunities they can’t see.

The result: clarity on what actually needs solving, and a path forward that works because it’s aimed at the right target.